5 Tools for Online Privacy Industry Should Be Using

With all of the advantages and benefits that come with the Web – the effortless networking skill, the accessibility to real-time information from all of the world, the social networking phenomenon, the way we can plan an whole day without leaving our desks – with all of these beautifully convenient and appealing characteristics of the online world, there’s still that dark cloud that seems forever to be hanging over the heads of web-users. The issue of online privacy – or more specifically, the lack thereof, seems to constantly be popping up at the evening news, at the office, and in millions of blogs all over the world. What exactly is it something we should be worried about, or is it another obviously issue?

online privacy

Do people care?

Many think that the younger generation, or the electronic natives, maintain a blasé attitude to internet privacy, not really worrying about what or who can access their home town, phone numbers, or general demographical details. Yet interestingly, a recent poll found that it is in reality that the 18-35 year olds which are more likely to be tread the internet privacy waters more carefully than their older peers. It appears that although the younger demographic may be more easygoing about submitting private information across their social media pages, they are also more inclined to use the privacy settings in place to specifically dictate precisely who will access those personal specifics. Perhaps this is because many are only utilizing social networking to keep in contact with already existing friends – and privacy preferences are accommodated so that no other people outside their ‘buddy’ lists can get their own information.
Before you do any online activity make sure that your online privacy is not being compromised.

The Facebook fear factor

Unfortunately for Facebook, lately it has been making news headlines for all the wrong reasons. Viruses are making the rounds of Facebook pages, posing as ‘humorous’ video links that seem to be posted in your wall by your buddies, only to infect your computer and steal your log in details if you click them. Facebook recently introduced new privacy settings to enable users to better manage their internet privacy, simply to get a backlash of complaints that the new settings were too complicated, with users confused and concerned over how their private information was being used. Together with ‘privacy controls which are much easier to use’ and ‘an easy way to turn off third-party services’, Facebook are trying to neutralize their disgruntled users and put an end to the privacy violation rumours. A huge issue that remains is that although the privacy preferences are easier to use, they are not set as default – in other words, until you actively find the privacy settings and alter yourself, your profile, information and photos are available to the general public. This implies that if we need be personal, we need to understand how to perform it.

Holding us back

Social networking sites have also come under fire of late as a result of a number of horrible abductions and other crimes that have led from users falling for disguises online. Chat rooms have been a concern for parents, giving anyone from any place in the world a socket for direct communication with under-age Internet users. As e-commerce continues to boom, unfortunately, so also do the cases of identity theft, financial theft and fraud. In fact, many believe that the one thing holding back the e-commerce market is the absence of consumer privacy protection online.

Education is the key

So does all this mean that we should shut down our societal networking pages and refuse to buy online? Interestingly, governments often respond to public concerns over the risks of the internet world by advising users to just conceal any information and any personal details, or just not use specific websites. However perhaps it is more realistic and practical to advise Internet users to educate themselves on the privacy preferences of the websites they use and frequent, and to be personally responsible and accountable since they engage in sharing online. Users can do this without privacy fears should they take it on themselves to be educated and to use the Internet responsibly. The online world has opened phenomenal opportunities in the method of communicating and global sharing, and although as with most matters, this includes its dangers, we could use social networking sites and e-commerce without fear if we’re responsible, clued-up and Web savvy.

IQuantum has developed a proprietary evaluation process to internet grade client sites contrary to the sites of market-leading opponents and against best practice. Our online evaluation is both quantitative and qualitative, and the results are presented in simple, digestible terms as part of a personalised strategy workshop. We are entrepreneurs at the origins, so we understand the importance of laying-out approach in a bang-for-buck fashion, so we constantly present the business case for or against any online initiative with a quantifiable rationale.

Following our analysis and strategy workshop your internet benchmark is established and you will know just how far behind or ahead of the contest you’re. With this information we can then work with you to ascertain what to do on your market place and website strategies. Although we have experienced some helpful tools developed to assist in the analysis procedure, iQuantum isn’t a web development firm. We do not employ programmers or designers. Our scope is wider than that. We site between our customers and web vendors and ensure the customer will get value out of their internet marketing investment.